Do you shy away from asking for reviews out of fear of receiving a negative review? Believe it or not, ALL online reviews – even those that seem less-than-flattering – can be beneficial if handled effectively. Learning how to handle a bad review...
COVID-19 Resources
Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.
As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.
We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.
First and above all, we want to help you help others.❤️
Check back regularly, as we’re updating our resources frequently.
Whitney Speir
About The Author
With more than 15 years in marketing and design, Whitney Speir is the Marketing Director for Roadside and LOVES helping practices nationwide learn how to implement simple marketing strategies that get BIG results.
In addition to authoring articles, ebooks, and blog posts, Whitney speaks nationwide, teaching in-person marketing workshops and hosting online webinars and e-learning courses.
A self-described “marketing nerd” (glasses and all), Whitney is passionate about helping dental teams discover real-world strategies that can help grow their referrals, reviews, rankings, and overall revenue.
Random fun facts about Whitney:
• She’s obsessed with cookbooks and loves trying new recipes
• As she works, she’s usually accompanied by her cat Pixel
• Whitney owns an award-winning design studio with her husband and has had her work featured in magazines, books, blogs, and even on television
• If she’s not in her hometown of Chicago, you can find Whitney reading a book on a sunny beach in a tropical destination or visiting her second home, Seattle
The Right Way to Connect With Your Community
A dental marketing strategy should include six main points to help you ATTRACT attention, NURTURE relationships, and create loyal customers. Today we’ll focus on one point: How to connect with your community – the RIGHT way. (Need a refresher on what those six...
Our Culture |3 min read
Up Close and Personal on Chicago’s Original Architecture Tour
There are three things that make me really, really happy: Sunny and warm spring weather. Boats and bodies of water. Learning about architecture and history (yep… that’s me… I’m a nerd). Put those three things together and you have one of my absolute favorite windy...
Share the Link Love: How Linking Benefits Your Business
A successful marketing strategy includes six main points to help you ATTRACT attention, NURTURE relationships, and create loyal customers. Today we’ll focus on one of those points: How linking benefits your SEO and real-world relationships. (Need a refresher on...
Weekly Marketing Tip: A Simple Way to Keep Your Hygiene Schedule Full
Every practice ends up with open hygiene slots from week to week. Filling them can be the difference between a practice that’s merely surviving vs. a practice that’s thriving. The way you accommodate patients’ needs – and how you make them feel in the...
Weekly Marketing Tip: Refresh Your Referral Program
Is your referral program gathering dust? Referrals can be the best source of new patients for your practice. Evaluate: Are patients aware of your referral program? Is it delivering new patients each week? If not, it’s time for a refresh. Choose a special offer...
Build Your Strategy: Dental Marketing Statistics
As you plan your dental marketing strategy, it’s important to consider how today’s patients shop for healthcare. Evaluate your current approach using these enlightening dental marketing statistics: Dental SEO statistics Google says it favors mobile-friendly responsive...
Our Culture |2 min read
Tap House Grill: Burgers and Brews in Palatine, Illinois
Since my husband Jonathan and I moved to the Northwest Suburbs of Chicago last year, we’ve loved trying the many restaurants Chicago has to offer. While we enjoy heading down to the city (a short 30-minute train ride from home), we also have been pleased to find some...
What’s Your Old Website Saying About Your Practice?
Is your front desk still using a paper scheduling book? Do you still recommend amalgam fillings? Are you still making patients use a spittoon? Of course not! What is your Website Saying? You’ve updated your technology in your dental practice to provide the best...
Attract New Patients With Google Reviews
It’s no secret that online reviews are a powerful tool for your business. Choosing a dentist can be a daunting task for prospective patients. Reviews greatly influence a user’s decision to choose you over your competitor and now they even impact search...